by Jonathan Smith | Jun 10, 2020 | Market Entry, Trade Marks and IP
In China, a typical white-collar worker in a city might start their day like this: put on a pair of Endure and Overcome; step on the gas of his Precious Horse; and take a sip of The Clouds. Sounds confusing, right? Well, for the Westerners, it would be Nike, BMW and...
by Admin | Jun 4, 2020 | China Digital, Chinese E-commerce, Market Entry
Since 2016 livestreaming and short video have become important new media platforms in China. The international growth of Chinese-owned short-video app, TikTok, has generated fears in the United States that its data policies and censorship constitute a national...
by Admin | Apr 20, 2020 | Brands and Products, Chinese Retailers, Market Entry
ADN’s Anthony talks about why you’ll need to adopt a local Chinese social media strategy around your launch in...
by Admin | Mar 21, 2019 | Brands and Products, Chinese Retailers, Market Entry
Very useful for brands that have flexibility to adjust packaging, format and flavour to maximise sales potential in the market. 1) Convenient packaging for China’s mega convenience trend. just add hot water and you’re good to go! 2) Hygienic packaging,...
by Admin | Mar 20, 2019 | Compliance, Legal, Market Entry, Organic
China’s organic food market more than tripled in size in the past decade. Consumers are skeptical towards their domestic organic produce supply chain, leaving huge potential for foreign brands. The largest challenge for foreign organic brands entering into China...
by Admin | Mar 16, 2019 | Chinese Retailers, CVS, Market Entry
Hema Fresh: 100+ stores across China Alibaba group’s Hema is completely changing the retailer landscape in China. The business model integrates robots, ai, and their app to give consumers a completely different shopping experience. Stores also act as a distribution...
