by Jonathan Smith | Mar 8, 2021 | Brands and Products
From social media star to entrepreneur; from illiterate to global icon; from heiress to business leader; from waitressing to the boardroom, whether through entrepreneurial flair, taking a family business to the next level, or climbing the corporate ladder, women are...
by Jonathan Smith | Feb 24, 2021 | China Digital, Chinese Retailers
The beginning of a new year is always a great time to take a step back and reflect. At ADN we like to use this opportunity while everyone else is making dumplings, watching the new year gala on TV and letting off fireworks to kick back with a bottle of baijiu in hand...
by Jonathan Smith | Feb 19, 2021 | Brands and Products, China Digital, Chinese E-commerce
This year’s Spring Festival retail sales experienced huge growth as last year’s sales were severely dented by the national COVID lockdown. According to MOFCOM, this year’s retail sales reached 821 billion yuan ($126.6 billion) during the Spring Festival week, a...
by Jonathan Smith | Feb 17, 2021 | China Digital, Chinese E-commerce
According to the China Internet Network Information Centre, there were 989 million internet users in China at the end of 2020 – widely rounded up to 1 billion in news reports. The absence of most major Western platforms due to the censorship mechanism known as the...
by Jonathan Smith | Feb 12, 2021 | Brands and Products, Chinese Retailers, Market Entry
Coffee culture in China is a fairly recent phenomenon, with Starbucks being the first major international chain to enter the market in the late 1990s. Since then, the habit of drinking coffee and hanging out in coffee shops has spread throughout China. In the last...
by Jonathan Smith | Jan 25, 2021 | China Digital
KOL (influencer) marketing in China has exploded in the last 5 years to become a mature and trusted channel for brands to market their products. According to Suning Institute of Finance, brands spent 260 billion yuan ($38.5 billion) on marketing through KOLs in China...
by Jonathan Smith | Dec 8, 2020 | Brands and Products, Market Entry
Chocolate is seen around the world as a delicious and affordable luxury as well as a great gift for special occasions. But in China it is also seen as a quintessentially exotic European indulgence that has established itself as a mainstream product in the minds of...
by Jonathan Smith | Nov 25, 2020 | Legal, Trade Marks and IP
Many brands are deeply concerned about their products being copied by a local company when they enter the China market. Quite frankly, nowadays the greater concern for foreign brands regarding local companies should be outcompeted by a local company that is more...
by Jonathan Smith | Nov 10, 2020 | Brands and Products, Market Entry
China is the home of tea and produces, consumes and exports more tea than any other country, which probably does not surprise most readers. The thought of selling tea to China could well be seen as folly as the country hardly lacks for domestically produced quality...
by Jonathan Smith | Nov 3, 2020 | Brands and Products, Chinese E-commerce, Market Entry
When China’s infamous One Child Policy was reformed in 2015, some commentators expected a massive boom in the number of babies being born. Although there was a peak shortly afterward, the numbers soon fell to below previous levels the lowest level in seven decades in...
