by Jonathan Smith | Feb 24, 2021 | China Digital, Chinese Retailers
The beginning of a new year is always a great time to take a step back and reflect. At ADN we like to use this opportunity while everyone else is making dumplings, watching the new year gala on TV and letting off fireworks to kick back with a bottle of baijiu in hand...
by Jonathan Smith | Feb 12, 2021 | Brands and Products, Chinese Retailers, Market Entry
Coffee culture in China is a fairly recent phenomenon, with Starbucks being the first major international chain to enter the market in the late 1990s. Since then, the habit of drinking coffee and hanging out in coffee shops has spread throughout China. In the last...
by Jonathan Smith | Sep 22, 2020 | Brands and Products, Chinese Retailers, Market Entry
RTD coffee is a fast growing category in China that is undergoing structural change to become a segment focused on the premium end of the market. The segment experienced off-trade growth of 11% in value terms and 4% in volume terms in 2019 (Euromonitor), indicating...
by Jonathan Smith | Aug 13, 2020 | Chinese Retailers
Over the past few decades, the behaviour of Chinese consumers has changed dramatically as a result of huge structural changes in Chinese society and the economy as a whole. Over the past 30 years, the Chinese economy has experienced exceptionally impressive GDP...
by Jonathan Smith | Jun 16, 2020 | China Digital, Chinese E-commerce, Chinese Retailers
Who doesn’t love a bargain? No one, that’s who. Chinese consumers are no exceptions and love sales and special promotions. All major and minor local and international festivals in China will be accompanied by some brands and e-commerce platforms offering general or...
by Admin | Apr 20, 2020 | Brands and Products, Chinese Retailers, Market Entry
ADN’s Anthony talks about why you’ll need to adopt a local Chinese social media strategy around your launch in...
