by Jonathan Smith | Feb 24, 2021 | China Digital, Chinese Retailers
The beginning of a new year is always a great time to take a step back and reflect. At ADN we like to use this opportunity while everyone else is making dumplings, watching the new year gala on TV and letting off fireworks to kick back with a bottle of baijiu in hand...
by Jonathan Smith | Feb 19, 2021 | Brands and Products, China Digital, Chinese E-commerce
This year’s Spring Festival retail sales experienced huge growth as last year’s sales were severely dented by the national COVID lockdown. According to MOFCOM, this year’s retail sales reached 821 billion yuan ($126.6 billion) during the Spring Festival week, a...
by Jonathan Smith | Feb 17, 2021 | China Digital, Chinese E-commerce
According to the China Internet Network Information Centre, there were 989 million internet users in China at the end of 2020 – widely rounded up to 1 billion in news reports. The absence of most major Western platforms due to the censorship mechanism known as the...
by Jonathan Smith | Jan 25, 2021 | China Digital
KOL (influencer) marketing in China has exploded in the last 5 years to become a mature and trusted channel for brands to market their products. According to Suning Institute of Finance, brands spent 260 billion yuan ($38.5 billion) on marketing through KOLs in China...
by Jonathan Smith | Jul 17, 2020 | China Digital, Chinese E-commerce, Compliance, Market Entry
Cross-border e-commerce (CBEC) has become an important channel for foreign brands to sell to Chinese consumers, allowing consumer goods companies outside China to sell directly to Chinese consumers with minimal regulatory interference. Government policy has supported...
by Jonathan Smith | Jun 16, 2020 | China Digital, Chinese E-commerce, Chinese Retailers
Who doesn’t love a bargain? No one, that’s who. Chinese consumers are no exceptions and love sales and special promotions. All major and minor local and international festivals in China will be accompanied by some brands and e-commerce platforms offering general or...
