by Jonathan Smith | Jun 16, 2020 | China Digital, Chinese E-commerce, Chinese Retailers
Who doesn’t love a bargain? No one, that’s who. Chinese consumers are no exceptions and love sales and special promotions. All major and minor local and international festivals in China will be accompanied by some brands and e-commerce platforms offering general or...
by Jonathan Smith | Jun 10, 2020 | Market Entry, Trade Marks and IP
In China, a typical white-collar worker in a city might start their day like this: put on a pair of Endure and Overcome; step on the gas of his Precious Horse; and take a sip of The Clouds. Sounds confusing, right? Well, for the Westerners, it would be Nike, BMW and...
by Admin | Jun 4, 2020 | China Digital, Chinese E-commerce, Market Entry
Since 2016 livestreaming and short video have become important new media platforms in China. The international growth of Chinese-owned short-video app, TikTok, has generated fears in the United States that its data policies and censorship constitute a national...
by Admin | Apr 20, 2020 | Brands and Products, Chinese Retailers, Market Entry
ADN’s Anthony talks about why you’ll need to adopt a local Chinese social media strategy around your launch in...
by Admin | Sep 18, 2019 | Chinese Retailers
The Brexit Crisis has been at the forefront of British news since the Referendum in June 2016. Although Brexit clearly presents a multitude of risks for food and drink brands, (Currency fluctuations, supply issues, potential new tariffs or WTO trading terms with the...
by Admin | Mar 21, 2019 | Brands and Products, Chinese Retailers, Market Entry
Very useful for brands that have flexibility to adjust packaging, format and flavour to maximise sales potential in the market. 1) Convenient packaging for China’s mega convenience trend. just add hot water and you’re good to go! 2) Hygienic packaging,...
by Admin | Mar 20, 2019 | Compliance, Legal, Market Entry, Organic
China’s organic food market more than tripled in size in the past decade. Consumers are skeptical towards their domestic organic produce supply chain, leaving huge potential for foreign brands. The largest challenge for foreign organic brands entering into China...
by Admin | Mar 16, 2019 | Legal, Trade Marks and IP
1.First to file system China’s trademark and IP works on a first to file basis, which means no amount of evidence that you have built up a brand, to be however well known, for however long will be taken into consideration. An example of this is when apple failed to...
by Admin | Mar 16, 2019 | Chinese Retailers, CVS, Market Entry
Hema Fresh: 100+ stores across China Alibaba group’s Hema is completely changing the retailer landscape in China. The business model integrates robots, ai, and their app to give consumers a completely different shopping experience. Stores also act as a distribution...
by Admin | Mar 11, 2019 | Chinese Retailers, Value Chain
One of the questions we are most frequently asked at ADN is ‘What’s the value chain like for putting my product on shelf in China, and can I really compete against Chinese brands? With regards to price alone, only under really exceptional circumstances is it possible...
