by Jonathan Smith | Jun 16, 2020 | China Digital, Chinese E-commerce, Chinese Retailers
Who doesn’t love a bargain? No one, that’s who. Chinese consumers are no exceptions and love sales and special promotions. All major and minor local and international festivals in China will be accompanied by some brands and e-commerce platforms offering general or...
by Jonathan Smith | Jun 10, 2020 | Market Entry, Trade Marks and IP
In China, a typical white-collar worker in a city might start their day like this: put on a pair of Endure and Overcome; step on the gas of his Precious Horse; and take a sip of The Clouds. Sounds confusing, right? Well, for the Westerners, it would be Nike, BMW and...
