by Jonathan Smith | Oct 26, 2020 | Brands and Products, Market Entry
The bottled water market in China continues to post impressive growth numbers, with off-trade sales increasing 10% in 2019 to RMB169 billion (approx. $25 billion). Growth is expected to continue with the market expected to be worth RMB228 billion ($34 billion) by...
by Jonathan Smith | Oct 22, 2020 | Brands and Products, Market Entry
China was arguably home to the world’s first functional drinks in the form of TCM-based (traditional Chinese medicine) tonics that have been around for as long as Chinese culture. The first commercial drink explicitly based on TCM was Wanglaoji, which has a history...
by Jonathan Smith | Sep 30, 2020 | Brands and Products, Market Entry
Carbonated drinks, specifically Coca Cola and PepsiCo, were some of the first foreign brands to enter the China market shortly after the reform and opening up period began in the late 1970’s. By the end of the 20th century, carbonated beverages occupied the dominant...
by Jonathan Smith | Sep 22, 2020 | Brands and Products, Chinese Retailers, Market Entry
RTD coffee is a fast growing category in China that is undergoing structural change to become a segment focused on the premium end of the market. The segment experienced off-trade growth of 11% in value terms and 4% in volume terms in 2019 (Euromonitor), indicating...
by Jonathan Smith | Sep 2, 2020 | Brands and Products, Chinese E-commerce, Market Entry
The market for savoury snacks in China has been growing at a strong pace for several years, reaching the equivalent of $19.5 billion in 2019. The pandemic is unlikely to have dented this growth much as consumers have bought more online combined and the fact that...
