by Jonathan Smith | Jan 25, 2021 | China Digital
KOL (influencer) marketing in China has exploded in the last 5 years to become a mature and trusted channel for brands to market their products. According to Suning Institute of Finance, brands spent 260 billion yuan ($38.5 billion) on marketing through KOLs in China...
by Jonathan Smith | Dec 8, 2020 | Brands and Products, Market Entry
Chocolate is seen around the world as a delicious and affordable luxury as well as a great gift for special occasions. But in China it is also seen as a quintessentially exotic European indulgence that has established itself as a mainstream product in the minds of...
by Jonathan Smith | Nov 25, 2020 | Legal, Trade Marks and IP
Many brands are deeply concerned about their products being copied by a local company when they enter the China market. Quite frankly, nowadays the greater concern for foreign brands regarding local companies should be outcompeted by a local company that is more...
by Jonathan Smith | Nov 10, 2020 | Brands and Products, Market Entry
China is the home of tea and produces, consumes and exports more tea than any other country, which probably does not surprise most readers. The thought of selling tea to China could well be seen as folly as the country hardly lacks for domestically produced quality...
by Jonathan Smith | Nov 3, 2020 | Brands and Products, Chinese E-commerce, Market Entry
When China’s infamous One Child Policy was reformed in 2015, some commentators expected a massive boom in the number of babies being born. Although there was a peak shortly afterward, the numbers soon fell to below previous levels the lowest level in seven decades in...
