ADN Offer an end to end solution for food and drink brands launching in the China Market.
We bridge the gap and bring our unique set of knowledge, skills, networks and systems to help businesses realise their potential in the China market.
Our dedicated team work across offices in the UK and China and guide our partner brands through 4 phases of entry into China.
Research, Set Up, Launch and Growth.
1. RESEARCH SERVICES
China based consumer surveys
China based focus groups
Secondary research
Store visits and competitor benchmarking
TM and IP availability checks
Ingredients and packaging compliance checks
2. SET UP SERVICES
Trademark registrations
China nutritional label design
China packaging concept designs
China website and social media set up
Chinese brand naming service
3. LAUNCH SERVICES
Local China office sales representation
Tradeshow representation
Buyer meeting sprints
ADN L.E.A.N launch service
ADN B2B digital platform
ADN Wechat article
ADN brand catalogue
4. GROWTH SERVICES
Ongoing brand management representation
Key account management
Merchandising and activation management
Promotional campaings
KOL management
Local office/factory set up services
CHINA SALES REPRESENTATION
ADN partner brands gain access to our extensive retailer and importer/distributor buyer network. We localise and translate your marketing materials and target specific buyers, working closely with you and our distributors to open up multiple channels across different regions in China.
ADN works with brands through the entire process, from set up, to assisting with shipping and in store promotions.
TRADE SHOW REPRESENTATION
ADN maintains a presence at all the major food & drink shows in China, including SIAL Shanghai in May and FHC in November. ADN offers branded sampling counters and shelf spaces to partner brands.
We fully staff and brand the stand, taking care of promotional materials, samples, pre-show outreach and post show follow up.
CHINESE LABELLING SERVICE
China has strict and fast changing regulations for imported foods. We can assist with the entire Chinese labelling process. This includes translations, registrations at customs and quarantine, ingredients assessment and consultancy for your marketing claims on pack. Finally you will be presented with a certificate for your product along with a digital artwork file of your compliant Chinese nutrition label.
Get your brand discovered by buyers in China
ADN’S CHINA BRAND TO BUYER TRADE PLATFORM
ADN partner brands are also marketed to our network of buyers through our food and drink b2b brand discovery platform. To shorten the sales cycle we give buyers exactly what they need; your Chinese sales presentation, high resolution product images, pricing, product format and shelf life. Qualified buyers can, at the click of a button, order your samples direct from our China office, arriving the very next day.
Our brand discovery platform is used by some of the top importers and retailers in China, and his hosted in China on Alibaba’s Aliyun servers. This means the platform runs quickly and reliably across the territory.
MARKET RESEARCH AND POSITIONING
Through leading industry research and ‘feet on the ground’ store visits, ADN can provide insights into gaps in the market, high growth categories and emerging niches. With a clear understanding of the market we work alongside brands and buyers to develop a strategy and market position for your brand.
DIGITAL SET UP AND MANAGEMENT
China blocks western websites and social media including Google, Facebook, Instagram and Twitter. The ‘great firewall of China’ which does this can also slow down opening times of normal web pages to over 30 seconds.
We can build and manage .CN websites in Chinese and hosted in China, and Set up and manage Chinese social media pages such as Weibo and WeChat. Localising the media you are already developing for Western social media across the Chinese equivalents.
CHINA TRADE MARKS AND IP
China has a first to file trade marking and IP system, so securing your brand as soon as possible is very important. We register applications to your company, so you maintain complete ownership of the trade mark.
Top ecommerce channels in China are now also requiring trade marks in order to sell through their platforms.
